MBG Drinks – The world is just enough

MBG Middle East, located in Dubai, has belonged to the MBG Group Germany since 2010 and is responsible for the exclusive import, marketing and sale of select MBG International Premium Brands GmbH.

The MBG International Premium Brands GmbH is already represented in 46 countries with its premium brands. The internationally developed distribution structures as well as an excellent intuition for new markets and trends makes MBG one of the leaders of the beverage industry. The brand identity offers the consumer more than just a drink – MBG portrays brands and establishes whole scenes.

For us, the best is just good enough. Every MBG brand is produced under high quality standards in order to comply with the highest international requirements. On top of these quality standards we invest even more commitment and passion. The very special dimensions of quality à la MBG are brought together with a customer service that focuses on closeness and character.

As an innovative member of the beverage sector, the MBG group generated a global sales volume in the region of 200 million Euro in 2012. As a full-line distributer, we command an extensive portfolio including the private brands effect®, SALITOS, SCAVI & RAY, GOLDBERG, SEARS, DOS MAS, JOHN‘S, FRUTINIO and the distribution brands THREE SIXTY VODKA, MEYER‘S BITTER, WATER JOE®, Snapple, Almdudler, PERRIER and ganic®.

In Germany, the distribution numbers are constantly increasing. At the moment we supply around 30,000 gastronomy customers and about 50,000 customers in the area of food retail. A staff of 200 employees advises and attends to central key accounts (duty-free, hotel service, clubs, cruises etc.), as well as 3,000 wholesale customers and 12,000 petrol stations. At this time, 66% of the top German on-trade customers rely on our products.



That’s what we aim to live up to – day in, day out. The world of MBG brands sets new standards in more than 46 countries.




Strong Brand Portfolio Management and three divisions mean that MBG is ready to face the challenges and demands of the markets.